When comes to delighting customers, the only thing and place that i can think of is Disneyland. A place full of laughter, happiness and joy. However during the workshop i learnt something new. This a video about this company call FISH!
This is just a small company selling seafood in a market in the US. At first the business what so so, but after they adopt their own way of selling their fishes, they have now become one of the best company in the US.
From the video, i can see that there are customers and passers-by standing and looking at how they work. When someone buys a fish, they would throw the fish around to create an atmosphere. Customers are delighted, because they have never see fish mongers selling fish in such a way.
This workshop teaches me, how important delighting your customer is. When customers are happy, they are willing to spend money on your product, and when they are delighted, this is higher chance for them to return. When your sales is UP, the staff morale is UP too.
